Hugo Flear's recommended advice on how to take extra care of your new shoes and prolong their life. We hope this guide will help you get the most out of your shoes.


  • Basic Shoe Care


Brush away any surface dirt with a clean soft brush on a regular basis. There are also particular types of brushes such as a suede brush that will work for certain materials and are a helpful part of anyone's shoe care kit. After extended use of the brush, use a damp cloth with warm water and a very mild soap if required.
Before you polish your shoes ensure they are dry and wipe them over with a dry soft cloth to remove surface dirt. Always use a shoehorn when putting on your dress shoes; this avoids damage to the heel area.


We endeavor to make our shoes as comfortable as possible from the first wear of that new pair, but some constructions and leathers will need ‘breaking in’ and should be worn for short periods at a time to begin with to avoid any discomfort.We recommend that care should be taken near pale carpets and furnishings as a dip-dye process has been used on some of our leather shoes that may initially result in a small amount of dye being transferred. Please be aware that suede and nubuck can never be made entirely colourfast.


  • Polishes and Treatments


Before wearing your suede shoes or nubuck leather shoes use a preventative water and stain repellent spray, this should be regularly applied. Use a gentle suede or nubuck shoe brush to remove any dirty marks and to restore the nap.
Using a beeswax polish will help maintain the moisture levels and appearance of leather shoes which will help prevent cracking or creasing.
On high shine, patent leathers or brush off leathers we don’t recommend using a polish. Instead use a soft, dry and clean cloth to buff the surface using circular motions to bring up the shine.
  • If Your Shoes Get Wet


Open footwear fully, remove the insole and laces and allow them to dry naturally over 48 hours at room temperature, never use direct heat on the shoes, as this can cause permanent damage to your shoes.
When storing your shoes, use a wooden shoetree or stuff with newspaper. Placing your shoes in a well-ventilated area will help to absorb the inside moisture and help the shoes to keep their shape. Avoid wearing shoes on consecutive days to allow the perspiration to dry out fully.